SuperTips Blog

Archive for the ‘Marketing Tips’ Category

You should never openly use the link that an affiliate program provides for you.

You should link instead to a page on your own site which then leads to the
affiliate program.

The reasons ?

1. On this page you can provide your own introduction to the product or
service you are promoting. This can include, for example:
- additional detail not available in your posting or advert
- your own personal experience
- a review of the benefits

2. You can provide links to the rest of your site in case your visitor is not
interested in that affiliate product.

3. Your own site traffic statistics will indicate the response to your advert in
addition to any stats provided for you by the affiliate company.

4. You can submit the page to search engines.

5. With the real URL visible there is a risk that the reader removes the suffix
(affiliate code) so that you do not get registered as the affiliate.

6. If the affiliate operation becomes discontinued you can inform and divert
visitors at your own website, rather than have them visit a non-existent page.

Plenty more tips in my free book 101 SuperTips

Here is a selection of top marketers whom I have either personally met or worked with ‘online’ for some years.

Click here

Let me save you hours, days and months of grief as well as mountains of money. You don’t want to spend a fortune trying every trick in the book to get traffic to your site, only to find that the sales don’t come.

You can send millions of visitors to your site, even highly targeted ones from the search engines, but it’s all a waste of your time and money if your site does not convert them to customers.

The single most important thing you must do, if you want to be successful, is maximize the conversion rate on your site.

You do this by the content (and design) of your webpage.

Notice I said ‘content’. If your content is poor people will click away. If your content grabs them and keeps them reading, you have an excellent chance of selling your product or having them sign up for your newsletter (where you can keep selling to them).

I believe that without great copy, you are destined to fail. You need to master the art of copywriting. Don’t panic, it’s not really all that hard.

There are many books available on the topic (including a short list here) but let me give you my own unique tip. And it will work for whatever you want to sell.

Take a look at  ClickBank for Newbies

It’s a short, free book and you don’t need to sign up.

You’ll find the tip in the FAQ section.

If you lost the use of your PC could you run your business from another PC ?

Don’t guess the answer – try it out.

Pop down to the CyberCafe and see if you can collect your email, update your website, check your affiliate program statistics.

Did you have all the necessary passwords available to you ?

Are you struggling to input data without the use of those special function keys and shortcut keystrokes on your own PC ?

Now is the time to put right any missing instructions – not when disaster really strikes.

And while you are at the Cybercafe, check out how your website looks on (possibly) a different size screen or browser.

It’s also possible that a web page that looked perfect to you cannot be seen by anyone else.

How come ?

Because it has an erroneous link to a file on your hard drive, like this

a href=”c:\website\page1.htm”

I’ve actually seen this happen.

Plenty more tips in my free book 101 SuperTips

If you are using Notepad sling it in the bin.

Imagine a tool that is one thousand times better, with so many features that I still use only a fraction of them after several years.

Introducing NoteTab.

Some of the main features include

• The ability to open and edit many documents at once

 

• Text drag-and-drop editing

 

• Clipbook tool for reusing common extracts of text

 

• Favourites list to quickly open files or directories

 

• A Paste Board file to save text clips automatically

 

• Can edit huge files

 

• Strip HTML tags from your files

 

• Complete document statistics

 

• Powerful search and replace tools

 

• Macros to speed up your work

I have NoteTab permanently open on my desktop and practically run everything from it.

I can click on an URL in a text file and it fires off my browser.

And I don’t use a design tool such as FrontPage or Dreamweaver to create my web pages. I simply use NoteTab.

All this and more – and it’s Free !

Visit the NoteTab site here

Plenty more tips in my free book 101 SuperTips